Matchmaking for collaboration: the challenges
Corporates and startups both struggle with finding the right counterparts in order to collaborate and innovate faster together. On the startup side, it’s hard to know the pain points of a corporate and to identify the right point of contact within the company.
On the corporate side, innovation managers need to create visibility for their innovation challenges and their open attitude towards collaboration. But once this hurdle has been cleared and the word is out there, they face the next challenge: an overwhelming amount of emails in their inboxes from “interested” startups wanting to collaborate, while only a small fraction is relevant.
The solution: Corporate Profiles
As a well-connected community of innovation managers, startup liaisons and dedicated ambassadors of change from every industry out there, the StartupAmsterdam Corporate Network has come up with a solution: Corporate Profiles.
Corporate innovation managers can provide information on their company’s innovation challenges, the kind of startups and scale-ups they are looking for, how they want to collaborate and what the collaboration process typically looks like.
Startups visiting the profiles on the Corporate Network website get the chance to easily browse different corporates and identify the ones that are most suitable for collaboration. One profile page delivers the startups with information on whether they can solve the corporate’s innovation challenge, whether they are in the preferred stage of development and what the potential collaboration process would look like. This enables them to reach out only to the most relevant parties for collaboration.
16 corporates are ready to collaborate
The aim is to facilitate startup-corporate collaboration by improving the matches made. More than 16 profiles have been published already, by leading corporates such as KPN, Bridgestone, ING, UPS, Ingenico and KLM. There are corporates from many different industries open to all kinds of collaboration: such as being a launching customer, sharing their network, investing or co-creating. This makes the Corporate Profiles relevant for all startup communities out there. Achieving new synergies has never been this easy – And the best thing: No registration required, all information is publicly accessible and startups can get in touch directly!
Are you a startup looking for your next corporate partner? Browse the Corporate Profiles now!
Are you a corporate wanting to connect to relevant startups? Request your Corporate Profile here.